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UNWTO Vows to Boost Liberia’s Tourism Sector

Written on:November 14, 2016
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– Receives national five years Tourism and  Trade Strategy

(London November 10, 2016) The United Nations World Tourism Organization (UNWTO), has expressed firm commitment to boost Liberia’s Road Map to enable the country become a prime tourism  destination.The Secretary General of the UNWTO, Taleb Rifai, in a deeply reflective outlook, intimated that Liberia has always had  a special relationship  with the World Tourism Organization;  stressing that Liberia represents a ‘Story of Pride’ on the African continent.

Speaking in  London Wednesday, when he received Liberia’s five-year Tourism Trade Strategy and Plan of Action, presented by Information Minister Eugene Nagbe, Mr. Rifai laid out an exhaustive and collaborative approach that positions the WTO at the heart of Liberia’s efforts toward attracting international visitors to its pristine beaches, historical and cultural sites along with its huge Eco-Tourism possibilities.

The UNWTO Chief Scribe also suggested that Liberia’s approach must be focused on a particular area within its rich tourism sector. He assured of the WTO commitment in providing technical and financial collaboration in its quest to move to the nerve center of global tourism attraction; promising to rationalize  Liberia’s financial obligation to the World Tourism body . Mr. Rifai offered to visit Liberia to set the tune in driving  Liberia re-engagement efforts. Speaking earlier,  Information and Tourism Minister Eugene Lenn Nagbe, who is in London attending the UNWTO – Market Ministerial Summit on Global Tourism, posited that Liberia’s five years Tourism and Trade  Strategy and Plan of Action, explains key priority areas in projecting the country as a competitive Tourism  destination.

“Tourism  we have determined, can be a vital catalyst to  Liberia’s  economic recovery while exploring our untapped potential,” Minister Nagbe stressed. Minister Nagbe asserted that the document was carved with the emerging dynamics and critical protocols that continue to promote global tourism and trade among nations and peoples of the world.

Minister Nagbe   made a passionate  plea for technical collaboration and other interventions by the UN body, aimed at advancing Liberia’s case. The Liberian Tourism Minister urged the UNTWO to  rationalized  Liberia’s  financial obligation  with the organization as it moves to chart a new and progressive course in re energizing  its huge Tourism potential.

Minister Nagbe  listed the country’s vast coastline  and pristine beaches, attracting global competitive surfers;  natural reserves  that continue to  attract international visitation and most importantly, a peaceful and hospitable population as some of its key assets . Minister Nagbe welcomed the WTO  official offer to visit Liberia and deepened Liberia’s tourism appeal. The visit he said further validates Liberia’s momentum and renewed tourism direction.

Minister Nagbe is attending  the United Nations World Trade Organization (UNWTO) backed Ministerial program with the World Travel Market , ExCeL London 2016. Minister Nagbe was accompanied by Liberia’s Ambassador accredited to London, H.E Dr. S. Mohamed Sheriff. The Ministerial Forum in London represents the largest assembly of Tourism Minister and sector partners outside the UNWTO assembly.

Albert Kjlatoe Jaja
Minister Counsellor/Press and Public Affairs
Embassy of Liberia
London
United Kingdom

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